北京獵頭人才推薦 IBM-performance marketing manager
自我評價(jià)：
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全局視角，邏輯化思考。
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跨部門(mén)溝通協(xié)調能力，解決復雜問(wèn)題的能力。
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團隊協(xié)作，領(lǐng)導力，抗壓性。
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良好的溝通、表達、執行力，結果導向。
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有限的人財物資源下，達到預期效果。
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金融、制造業(yè)經(jīng)驗。
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Strong ability to work cross-functionally and managing multiple projects.
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Solid experience in marketing strategy planning and execution.
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Excellent leadership, teamwork and problem-solving skills.
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Strong sense of responsibility and work under pressure.
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Ability to work with limit human resources and budgeting.
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已婚已生育，無(wú)二胎計劃。
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工作經(jīng)歷：
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國際商業(yè)機器公司（INTERNATIONAL BUSINESS MACHINES）IBM (4年5個(gè)月)，performance marketing manager。
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●2014年11月-至今 performance marketing manager
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協(xié)同GTS BU、戰略市場(chǎng)部，針對不同行業(yè)特性、受眾特征制定市場(chǎng)營(yíng)銷(xiāo)策略，總結市場(chǎng)反饋，研究調整策略。
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組織編制季度營(yíng)銷(xiāo)規劃書(shū)（PMP），并推動(dòng)相關(guān)策略的實(shí)施，驅動(dòng)營(yíng)銷(xiāo)任務(wù)目標達成。
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策劃組織實(shí)施面向客戶(hù)的市場(chǎng)活動(dòng)，并后續跟進(jìn)市場(chǎng)活動(dòng)，發(fā)現和創(chuàng )建來(lái)自市場(chǎng)活動(dòng)的商業(yè)機會(huì )；
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保持與客戶(hù)的良好溝通，維護客戶(hù)關(guān)系，響應客戶(hù)商業(yè)需求；
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協(xié)同行業(yè)銷(xiāo)售跟進(jìn)客戶(hù)技術(shù)需求，了解客戶(hù)采購流程及預算情況，促成贏(yíng)單；
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在跟進(jìn)市場(chǎng)活動(dòng)與客戶(hù)溝通交流的過(guò)程中，聽(tīng)取客戶(hù)反饋，為戰略市場(chǎng)提供市場(chǎng)分析建議，以及客戶(hù)聲音和訴求，以期改進(jìn)活動(dòng)質(zhì)量，精準對標客戶(hù)。
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主要負責IBM全球科技服務(wù)部相關(guān)產(chǎn)品和解決方案的推廣和銷(xiāo)售。
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參與制定及實(shí)施GTS解決方案市場(chǎng)戰略，了解所屬業(yè)務(wù)單元戰略目標，及時(shí)收集一線(xiàn)市場(chǎng)的信息，并進(jìn)行分析，協(xié)助團隊完成下季度市場(chǎng)預測。
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負責員工GTS相關(guān)解決方案的培訓，及時(shí)準確向員工傳達GTS方案的賣(mài)點(diǎn)、價(jià)值、目標客戶(hù)群體、成功案例，從而提升團隊銷(xiāo)售能力。
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及時(shí)發(fā)現商機，為所屬業(yè)務(wù)單元創(chuàng )建更多來(lái)自white space新客戶(hù)的pipeline，做好新客戶(hù)系統注冊及維護，實(shí)時(shí)更新維護CRM系統。
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負責團隊成員工作安排、指標考核及日常管理工作。
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Work with MI, strategy marketing and GTS BU to understand market trends, industry know-how,competitive analysis and customer needs, to work out executable tactic planing.
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Execution on tactics and campaign including physical or digital events according to business needs.
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Responsible for the overall GTS target achievement;
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GTS solution forecast and pipeline management: Execute marketing event follow up to identify potential customers, work with sales to generate opportunities, support brand sales to materialize the project and achieve GTS revenue target;
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Call contacts to discuss their business environment, identify their IT needs, determine the most appropriate IBM solution, and engaging an appropriate IBM sales channel to own and close.
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Cooperate with strategy marketing team to train, guide and support region sales activities including GTS industry solution, svc product line,value proposition,unique value from competitors and bidding processes etc.
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Provide training of product knowledge for region sales team
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Collect marketing intelligence and feedback to strategy marketing team to optimize local product strategies, actively involve in marketing planning and timely feedback customers' comments.
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Arrange enablement of GTS related solution for team to improve selling skill, balance team work load.
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